Newry businessman Peter McCaul insists everyone is a winner after officially launching a new website that guarantees customers money off products they buy – or on some cases get the product absolutely free. Dealtronic was established by Mr McCaul two years ago and last month the website went live. The concept is simple; go online or in store see and buy a product that you like an receive a free gift through an online game which will be money off the product additional goods or the product free. The basic premise of the whole concept is that everyone is a winner no matter what – you are going to get something off,” said Mr McCaul. For example we have a deal now where you walk into a certain restaurant in Newry and spend £50 from Monday to Wednesday between a certain time and through Dealatronic on an instore tablet they will give you one of the following gifts for spending the cash; the £50 back £10 off £7.50 off £5 off or a free drink. The customer is always going to pay less than they normally would for the product of they could even get it for free.” A wide range of businesses have signed on to Dealatronic ranging from fashion chains food outlets/ takeaways and mobile/ computer retailers to bars healthcare specialists and retailers in household appliances. The customer gift is random but at least one person that buys a Dealatronic listed product is guaranteed to land it for nothing. And details can be bought wherever you happen to be as Dealatronic isn’t just available to online consumers. “You can buy online, in store or buy on your phone while waiting at the bus stop,” he added. “No matter where you are you can buy our deals and you have nothing to lose; no matter what you want you are going to get something off these deals and I suppose the big clincher for people is the fact you can actually get the product for free.” A number of businesses in Newry have already signed up to Dealtronic meaning the customers can see the products available in store, purchase and then activate the deal. McCaul said the business motto of everyone’s a winner applies to customers and businesses alike: “From a business point of view the retailer is creating a more exciting, appealing shopping experience for the customer as well as selling their products. It adds to customer engagement, customer excitement and anticipation. Everyone’s a winner; businesses will generate more footfall and increase profit and customers are in a no-lose situation where they get something off the product with a chance of getting the whole purchase for free.”
Newry Democrat
10th July 2012
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