How do you manage social media in the workplace?
It is undeniable that social media has saturated our normal day to day lives. Most of us are on social media and in-fact most of us have more than just one social media profile. Checking our profiles on Facebook, LinkedIn, Twitter, Instagram and Snapchat has become a normal part of our daily routines.
Social media has allowed us to connect with millions of people across the world at the click of a button and has become an essential tool for businesses in marketing, sales and brand awareness.
But with social media being such a profound element in our lives, personal use and professional use has been blurred. Employees are now displaying where they work, who they work for alongside their opinions on their personal profiles.
Including your work details on a social media platform is essentially like wearing your work uniform in public as you’re representing the company. This can be a huge problem for businesses as it links the employee directly to the brand and company image. Employers need to know where and what material is being posted by employees, as the material can be inconsistent with the values of the business and directly impact the company’s’ reputation.
For Example: In July 2012, two care home workers were suspended after posting a picture on Facebook where they were mocking patients. This immediately went viral on Facebook before being shared to a local newspaper. This resulted in police, social services and the Care Quality Commission getting involved.
Situations like these are not scarce but can be avoided using simple procedures!
So how do you prevent this happening in your business?
Keep reputation ruins at bay with these three steps:
Step 1: Build a Social Media Policy
Step 2: Provide Social Media Training
Step 3: Carry out Reputation Management Monitoring
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