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FREE Digital Bitesize Workshop: Email Marketing Fundamentals

Time :


Join us for the final session in this series designed by our member Niall Parfitt, Owner of Atlanticus Digital. Niall will highlight practical tools which can be used to help you achieve greater impact in Email Marketing.

The first and second workshops were very popular, so register early to guarantee your space.

DATE: Friday 14th May 2021
TIME: 1pm – 2pm


  • What is Email Marketing?
  • Customer Personas
  • Objective Setting – Campaign Planning
  • Segmenting and Targeting – Lists
  • Designing Branded Email Templates
  • Design and Layout
  • Email Structure To Gain Responses
  • View Metrics To Measure Performance (CTR, OR)
  • Driving Leads To Your Website
  • Tools To Convert Leads (Forms, Landing Pages, CTAs)
  • GDPR Compliance – Opt-In Rules
  • Tools To Close Customers (Video Email, Marketing Automation)
  • Customer Relationship Management (CRM)
  • Helpful Tools For Email Marketing (MailChimp & HubSpot)
  • Using Newry Chamber’s Email Marketing Channels

Niall Parfitt is a marketing professional with over 20 years’ experience of working with large organisations to SMEs. Niall runs his own inbound marketing agency, Atlanticus Digital and is experienced in all areas of digital marketing including marketing strategies, Social Media, Web and Email Marketing. Niall also facilitates workshops and webinars across all of Ireland, training on all aspects of digital marketing.

Atlanticus Digital is one of the top HubSpot Agency partners in Ireland working with companies all over Europe. Atlanticus Digital was recently awarded HubSpot Gold Partner Status. Niall has recently been added as a consultant on Enterprise Ireland and InterTradeIreland COVID support programs.


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