Warrenpoint based Pflex Sports is targeting new business across Europe and the US with the support of Invest Northern Ireland. The company’s £90k investment will see Pflexx Sports undertake online advertising anb d key customer visits over the next two years in a bid to build brand awareness. It also plans to recruit a new marketing manager and a technical support worker to help generate new export sales. Invest NI has offered Pflexx Sports £32k of support towards its marketing development activities. The agency also assisted Pflexx with the research and development of its Knee PfLexx product, part funded by the European Regional Development Fund. Pflex Sports has already signed up a number of distributors across Spain, Switzerland, Germany, Poland and Slovenia following the launch of its innovative sports performance product last year. The Knee Pflexx product uses patented bio-chemical muscle activation technology and is targeted at sporting professionals. Tricia Russell, sales and marketing director of Pflexx Sports said: “We have focused on establishing a position among sports rehabilitation professionals durint the last 12 months and have signed up a number of European distributors as a result. The support offered by Invest NI enabled us to fast track the development of our product to marketing which was recognized by an international jury at ISPO BRANDNEW 2013, a global sporting goods trade show in Munich as one of the most exciting and innovative products in the fitness sector. Invest NI’s R&D assistance combined with the support for our marketing development activities will help us to grow our position among customers across Great Britain and Europe and target new business in the US.” Speaking about the investment Mark Bleakney, Invest NI’s southern regional manager said: ” Pflexx Sports has received considerable acclaim among its target audience since launching its Knee Pflexx product to market last year. This investment signals the latest stage of the company’s development. “Pflexx Sports has identified a niche in the global sports and active leisure markets for a collection of personal exercise products which focus on rehabilitation, reconditioning and strengthening of muscles. Enhancing its sales and marketing capabilities will help propel this export driven business into the global sports arena.
Newry Democrat
13th August 2013
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