‘We help our members grow through a variety of networking opportunities.’

SuperValu Price Drop crashes into Town

SuperValu Newry has responded to the ever increasing cost of living helping shoppers by permanently reducing prices on thousands of products across the store. – amounting to half of the entire grocery range stocked on an average shop. “We have looked at core ranges of lines bought week in and week out by our customers to give us an idea of what of products they would like to see reduced in price and basically acted on it,” store manager Kieran Lowery said. “We aren’t skirting around it by claiming to cut thousands of prices and then cutting prices on obscure items that nobody buys, these are big brand products and household names that we call everyday essentials that people have told us they would like to see reduced. Add to this the 300 promotional offers we run every three weeks and it all adds up to significant savings.” The store cleverly used a wreckers ball prop which crashed through the roof of a car to get the message across and it certainly cause a stir as it made its way around the city. We like to do things a bit differently here as far as I know we are still the only supermarket in Ireland that has an upturned boat above their chilled unit and a fully set table and chairs fixed upside down to the ceiling above a coffee to go unit,” added Kieran.”As for the  car we are going to use Martin Boyles, our Butchery Manager’s but he hid the keys!”  The SuperValu price drop campaign is ongoing at SuperValu/ The Good Food Shop, Hill Street Newry.


Newry Reporter

21 August 2013