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Support boosts export to Nordic markets

Three local businesses have taken part in an Invest NI trade mission to Stockholm and Copenhagen in a bid to encourage Nordic companies to explore opportunities here. ABP Meat Processing and Regen Waste in Newry alongside Typrite inn Warrenpoint took part in the Invest NI initiative which is offering additional in-market support to help local companies win more businesses inn the Nordic region. The companies are being helped to exploit business opportunities by a marketing professional with experience in working for Swedish and Danish companies, as well as other businesses in neighbouring markets. Invest NI trade director Dr Vicky Kell said: ” The provision of this in-market support for our companies in the Nordic Region is the latest development of our strategic focus on providing a network of expert advisors to assist in boosting Northern Ireland export sales. Our aim is to provide expert support on-the- ground for Northern Ireland companies particularly in markets that are continuing to show significant growth. The Nordic region is a target market for us because economies there have not been as badly affected as other European regions in the current recession. They are also markets in which customers appreciates quality and innovation characteristics of Northern Ireland offerings.” NITC-Marketlink in Malmo Sweden was appointed as the new in-market support adviser and has already begun working with companies in the north. s Kell said: “NITC-Marketlink has the experience and knowledge to assist companies with accurate and current market intelligence and to help in other areas such as lead generation, business procedures and logistics. The size of the current mission shows that Northern Ireland companies both large and small and across arrange of business sectors recognise the business potential of these markets. This success has encouraged us to focus resources on these markets and to encourage other companies to explore the opportunities there.


Newry Democrat

11th September 2012