An eighteenth month business programme was launched in Banbridge at a ‘Digital Dinner Party’ to promote digital marketing within seven district councils that make up the South East Economic Development (SEED). SEED in partnership with Purple DOT will guide local businesses in all aspects of digital marketing initiative called ‘#Optimise.’ The #Optimise programme is part funded by Invest NI and the European Regional Development Fund under the Sustainable Competitiveness Programme for NI together with the 7 SEED Council, including Newry and Mourne. #Optimise will guide and mentor 100 participating businesses on the programme and will give company employees knowledge on critical marketing topics such as social media, email marketing, search engine optimization and video marketing. Purple DOT has introduced the programme with a ‘digital dinner party’ which was held in the Old Town Hall, Banbridge. The launch event included an informational presentation from SEED Digital Champion Daryl Conway who will share his insights into how digital marketing can be use to create a profitable and lucrative business along with notable contributions from the mentoring team. Conor Patterson from Newry and Mourne Enterprise Agency said: “We are very excited to be involved with the #Optimise Programme supporting over 100 businesses in our council area to make better use of the opportunities that the digital platform presents.” For more information contact Daryl Conway SEED Digital Champion on 02887 723 489, email daryl@purpledot.biz or visit the website www.optimise-ni.com
Newry Democrat
8th April 2014
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