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FREE Digital Bitesize Workshop: Inbound Marketing Fundamentals

Time :


Watch the first of three sessions designed by our member Niall Parfitt, Owner of Atlanticus Digital. Niall highlighted practical tools to support your digital strategy and provide you with learning resources.


  • What is Inbound Marketing?
  • Customer Personas
  • Creating Web Pages
  • Create Blog Articles
  • Create and Schedule Social Media Posts
  • Driving Leads to Your Website
  • The Marketing Funnel
  • Search Engine Optimisation
  • Create Ad Campaigns
  • View Metrics to Measure Performance
  • Tools to Convert Leads
  • Tools to Close Customers
  • Customer Relationship Management (CRM)
  • Measuring Return on Investment (ROI)
  • How Newry Chamber Can Help Your Inbound Marketing Strategy (Promoting your business via our social media channels to our 13,000+ followers)

Niall Parfitt is a marketing professional with over 20 years’ experience of working with large organisations to SMEs. Niall runs his own inbound marketing agency, Atlanticus Digital and is experienced in all areas of digital marketing including marketing strategies, Social Media, Web and email marketing. Niall also facilitates workshops and webinars across all of Ireland, training on all aspects of digital marketing.

Atlanticus Digital is one of the top HubSpot Agency partners in Ireland working with companies all over Europe. Atlanticus Digital was recently awarded HubSpot Gold Partner Status. Niall has recently been added as a consultant on Enterprise Ireland and InterTradeIreland COVID support programs.


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