Congratulations to our member, Deli Lites Ireland who have teamed up with leading NI retail group, Musgrave NI, which owns SuperValu, Centra and Mace to launch an exciting new ‘Fresh for You’ range which will be available in stores across Northern Ireland.
The brand-new range, with over 30 product lines includes sandwiches, wraps, salads and ‘heat to eat’ options and is now available in 70 stores across the province with ambitions for further rollouts taking place in the coming weeks.
Commenting on the partnership, Food-To-Go Category Manager with SuperValu, Centra and Mace, Ed Bates said:
“Providing fresh food-to-go options for our customers across our network of SuperValu, Centra and Mace stores is at the heart of what we do. We are continually looking for opportunities to work alongside local suppliers and are delighted to partner with Deli Lites for our new Fresh For You range which has been carefully selected to suit a wide variety of tastes. From slim jims and deep fill sandwiches, to gourmet salads and flatbreads – there really is something for everyone.”
Deli Lites is a market leading and award-winning Co. Down based supplier, making and supplying salads, wraps and sandwiches for over 20 years.
Speaking about the new range, Barbara Hawkins, Key Account Manager with Deli Lites said:
“We are delighted to have worked with Musgrave NI to bring this new product range to the market. It’s a great example of how our product development team can collaborate on innovative new products and joint branding.”
“Our passion for food, innovation and the quality of our products are what drives us as a business and it has been extremely rewarding to work with Musgrave NI who pride themselves in Food Leadership as one of the key pillars of their business.”
“This range will deliver consistently on flavour and quality across the store estate, whilst also injecting innovation and seasonality throughout the year.”
Deli Lites Ireland was founded by Brian and Jackie Reid in 1998 and employs around 300 people at their production and Food Innovation Hub in Warrenpoint. The business produces over 20 million hand-made sandwiches, wraps and salads annually and distributes across Ireland, UK and Europe.